Digital Marketing or Digital Advertising: What does your business needs?

Digital Marketing or Digital Advertising: What does your business needs?


You have a brilliant business idea and you’re ready for people to find it. It’s time to get the things going, but you’re just not sure how. Sound familiar?

If so, digital marketing and digital advertising are two options that you can consider. Each has its own advantages, so it’s important to determine which one you need to grow your business.

Say you own a car repair business in Kuala Lumpur. Your business is in an area where lots of Kuala Lumpur commuters live. With this knowledge, what might your business need to get people to notice your business? Whether it is digital marketing or digital advertising? Let’s take a look.

What is Digital Marketing and Digital Advertising?

Digital Marketing is continuous and requires you to utilize your blog and website as the powerful tools they are. This means keeping them up to date by adding fresh and useful content in regular time intervals. Digital marketing covers advertising too, but it goes beyond just this one strategy. It involves SEO, content marketing, branding, and social media. With digital marketing, you’re in it for a long process, but you’ll reap the long-term benefits.

Here’s a tip: Digital Marketing may seem complicated or time-consuming. But you can always outsource your business’s digital marketing to an agency and get everything that digital marketing has to offer in return for your business. As a result, your target audience will find you organically, rather than through paid ads. This will reduce your expenditure on marketing your business

Digital Advertising is not as time-consuming as digital marketing, so it works well if you have the required budget to advertise. It can work wonders if your ads are carefully placed and reaches a maximum of your target audience. Ad Placement and timing are the most important things to consider in digital advertising to increase your sales conversions. When done right, it can help your business obtain and later with your service, retain customers.

Example Scenario for Digital Marketing Vs Digital Advertising

Take two businesses: Jackie’s Car Repair and Bruce’s Car Repair. Both have websites, a channel of digital marketing.

Jackie’s

Jackie's website looks professional. It consists of pages like, “About Us”, “Locations”, “Service & Repair”, “Tires & Wheels”, and “Coupons”. The “Service & Repair” will consist of display services like 24-hour towing, A/C repair, and oil changes in a bulleted list. The coupons page will have coupons that potential customers can print out and use in the store during payment for services.

Bruce’s

The blog for Bruce's business is its best friend. The service and product pages consist of keyword phrases that potential customers search for, whether they’re on the generic or very specific. Bruce's business links out to blog posts from its social media platforms, and loyal customers take the time to like and share them. Particularly humorous or informative posts gets a great deal of engagement, resulting in even more customers.

Moreover, pages like Bruce's “Service & Repair” tab goes past a bulleted list. Consumers are able to explore each service or repair option in depth on its own page. Each page uses content specific to the area to establish the business as an authority over there. For example, the 24-hour towing page is a natural page to work in phrases such as, “Driving down I-287?” The readers have a sense that this content is crafted with them in mind.

A test between the two websites

A biker who has just experienced a breakdown at 2 a.m. on I-287 might type into Google, “late-night towing service, I-287 Pompton Lakes.”

Bruce's business comes up first, hands down. The first page of search results also shows several blog posts from Bruce's related to late-night car breakdowns. This helps establish Bruce's credibility with the potential customer and leads to the customer choosing Bruce's over other highly ranked competitors.

Nothing from Jackie's business shows up until page three of Google results. We hate to break it to you, but if you’re not on the first page, you’re not relevant.

Although Jackie's website is functional and professional, it doesn’t incorporate enough digital marketing tactics. Once in a while, Jackie's shop runs PPC campaigns targeted at specific customers such as those needing 24-hour towing. These efforts result in a short-term increase in website traffic and a small pickup in overall customer numbers.

Does your business need Digital Marketing or Digital Advertising?

Both digital marketing and digital advertising are effective means of driving traffic to your business with the hopes of acquiring the right clients. Analyze your business and set specific goals for it to reach in a particular period. Now from the above-said example, you will have an idea which one will help to reach your goal in the given time.

Depending on which strategy suits your business more, digital marketing and advertising agencies exist to help your business reach its potential. After all, you know you have it in you; you just need some help to see it through. 

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