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Showing posts from August, 2019

10 Compelling Reasons Why You Need Content Marketing

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Content marketing is a marketing strategy that includes the creation, publication, and distribution of content to a target audience to bring traffic to your website and therefore new customers to your business.  Content Marketing is almost always done online through the use of social media, blogs and videos, and ebooks and other downloadable or interactive tools that share your brand and expertise with your ideal customer.  Here are 10 Compelling Reasons Why You Need Content Marketing 1. Build trust among your target audience The more content you create and share with your target audience, the clearer it becomes that you are an expert in your field. People trust experts and hire them to help solve problems for them. 2. Build Brand Awareness If done correctly, you can use content marketing to significantly increase traffic to your website so you can get consistent quality traffic and inbound links to your site, and expose your target audience to a brand they never

Digital Marketing or Digital Advertising: What does your business needs?

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You have a brilliant business idea and you’re ready for people to find it. It’s time to get the things going, but you’re just not sure how. Sound familiar? If so, digital marketing and digital advertising are two options that you can consider. Each has its own advantages, so it’s important to determine which one you need to grow your business. Say you own a car repair business in Kuala Lumpur. Your business is in an area where lots of Kuala Lumpur commuters live. With this knowledge, what might your business need to get people to notice your business? Whether it is digital marketing or digital advertising? Let’s take a look. What is Digital Marketing and Digital Advertising? Digital Marketing is continuous and requires you to utilize your blog and website as the powerful tools they are. This means keeping them up to date by adding fresh and useful content in regular time intervals. Digital marketing covers advertising too, but it goes beyond just this one strategy. It invo

13 Things About Web Design You Should Have Known

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There are more than 1 billion websites on the web. This figure might give some worries for businesses who have built a website with a sales goal in their minds. So how do you design a website that will be unique and stand out from the crowd? What are the web design factors that will ensure that your bounce rate stays low and conversion stays high? This blog will show you how to be an outstanding website on 1 billion!  Designing a website is like cooking a tasty recipe. To guarantee a relishing experience, certain ingredients are must-haves in the right proportions.  User First Approach This is important in setting a strong foundation to build upon. It is important to consider your target audience’s preferences. Do in-depth research to understand how they think, what they would like to see, and how they grasp data.  Brand Identity Yes, it’s important to prioritize your target user’s preferences; however, we recommend that you