10 Compelling Reasons Why You Need Content Marketing

10 Compelling Reasons Why You Need Content Marketing

Content marketing is a marketing strategy that includes the creation, publication, and distribution of content to a target audience to bring traffic to your website and therefore new customers to your business. 

Content Marketing is almost always done online through the use of social media, blogs and videos, and ebooks and other downloadable or interactive tools that share your brand and expertise with your ideal customer. 

Here are 10 Compelling Reasons Why You Need Content Marketing

1. Build trust among your target audience

The more content you create and share with your target audience, the clearer it becomes that you are an expert in your field. People trust experts and hire them to help solve problems for them.

2. Build Brand Awareness

If done correctly, you can use content marketing to significantly increase traffic to your website so you can get consistent quality traffic and inbound links to your site, and expose your target audience to a brand they never knew existed. Also, you’ll be able to generate more awareness and leads for your business through your content and use it to demonstrate your skill and expertise time and again.

3. Good for SEO

When you open your browser and search for something you need in Google, it will bring you the most relevant information for your search query. When you are creating quality content to share useful and valuable information to your ideal target audience rather than direct sales pith, Google recognizes that your content is useful and more relevant, therefore it will rank higher in the search results.

4. Lead Generation for your Business

Generating leads for your business will be the main objective of every marketing campaign. We need leads to sell, and content marketing is the way to reach them. Content marketing enables the target audience to find you through your useful and informative content. Most of the time this would be even before they are even ready to buy your products or avail your service. This means you eliminate your competition even before the competition into the picture.

5. Target Ideal Audience

Getting leads is great but an abundance of unqualified leads will get you nowhere. You need to attract ideal customers or you’ll be wasting your sales team’s time. This is where content marketing comes into play. The beauty of content marketing is that while you’ll be distributing proof of your expertise to the world, only people who are interested in what you have to say are the ones viewing it.

6. Improved Lead Conversion through Lead Nurturing 

Content Marketing can do more than bringing in leads for your business. It can be used to nurture your leads through various stages of their customer journey and make sure that they end up being a loyal customer for your business.

7. Social Media Engagement 

Content Marketing helps your brand/business to have good engagement on social media. If your content helps people to solve their problems, they will share it with their friends on social media. Through this your content reaches more people than your target audience and also it helps to start a conversation about your content in social media. Conversations are the best way to keep people hooked up to your content and make them wait for your next content release. In this way, you will be established as an expert in your domain and people will express interest in availing your business services.

8. Increases Returning Visitors to Your Website 

When you provide people with useful and informative content you’re beginning to build a relationship. You become a trusted resource and people return to your website because they know and trust the information provided in it. When you consistently deliver helpful, engaging content to your target audience, keeping readers coming back to your website for more of the good content. Form a community around your content for better engagement.

9. Build Brand Authority

By now this one should be obvious. Your content showcases your expertise to do what you do better than your peers. Your target audience is getting answers to their questions from you; they just need to know that you’ll provide them with the best solution to solve their problem. You’ll just be establishing your role as the industry expert with each blog post, video, ebook, etc. Even those who never end up buying from you will regard you as the authority in your field based on your content.

10. Build Backlinks

Once you start to create expert content, other websites will link to automatically if they find it worthy. These backlinks will increase your website traffic exponentially. Based on these backlinks search engines will rank your website higher in the search rankings. When the number of authority websites links to your website increases, your website traffic and SEO will skyrocket in a short time.  

In Conclusion 
You can add many more reasons to add content marketing in your marketing strategy. To make things simple; do content marketing if you want your business to be recognized by many and drive leads to your business. 

If you need help with doing content marketing for your business, contact Whoosh Media which is one of the best content marketing companies in Malaysia


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